![]() What’s more, she even exceeded the funding goal by 350%. This ended up being one of the highest backed craft-food projects on Kickstarter, according to a blog post on Medium by Gao. Then, in July 2018, Gao launched a funding drive. She began her venture at a small scale, by making the condiments in her kitchen. The Chengdu-native started with the vision of offering authentic Sichuan street food flavors to the world. These are sort of my first food memories,” said Gao to GrubStreet. “I started doing kind of Sichuan street food: very old, flavorful flavors inspired by a type of restaurant in Sichuan called ‘fly’ restaurants. Though the restaurant received rave reviews from the urban Chinese consumers, within two years she had to shut shop owing to some disagreements with her business partner.īuilding on her past experiences, Gao then went on to launch Fly By Jing, a Shanghai-based kitchen with Chinese sauces and food products. In 2014, driven by this appreciation of the Chinese gastronomic arts, Gao set up a fast-casual restaurant that served-up sustainable and modern Chinese fare. As told to GrubStreet, this native of Chengdu especially loved the region’s famous Sichuan food. Though Jenny Gao, Founder of Fly By Jing, had spent most of her formative life in the West, she has always been very proud of her Chinese-heritage. ![]() The startup even retails exclusive condiment sets that are usually purchased for gifting purposes.Īdditionally, Fly By Jing offers free shipping within the U.S. Products listed on the Fly By Jing website range from Sichuan chili crisp to Zhong dumpling sauce and their prices start at $12. These vegan and gluten-free condiments are made from all-natural, and sometimes rare, components – with no added MSG.įounder Jenny Gao mentions in an interview with Radii that her recipes have an umami flavor, which is authentically created by adding mushrooms, kombu, and other spices. Size: $15.11B in 2017 (Source: Zion Market Research)įuture: $20.99B by 2024 (Source: Zion Market Research) Introductionįly By Jing has a wide range of seasoning mixtures and other condiments, prepped from ingredients directly sourced from the Chinese sub-province of Chengdu. Must-have munchies: Salted duck egg, fish skin chips and boba popsiclesįor last minute entertaining, I… whip out dumplings from the freezer and make a kitchen sink salad.Social Media: 309 followers on Twitter, 13.1k followers on Instagram, 673 followers on Facebook Industry: Global Spice Market Simple go-to recipe: Mala-spiced scallion pancake Your idea of an ideal dinner setting… With my favorite people around a bubbling hot pot. Midnight snack perfection: Pan-fried paneer with tomato chutneyįood you love to eat with zero prep: Tinned fishīest bargain tip: Eagle Coin preserved black bean dace fishįavorite splurge: Expensive salts whenever I travel.Ĭraziest thing I buy at the market: Frozen dumplings and snacks even though there is zero space in my freezer.įave veggie + what you make with it: Celtuce – pickled in a salad or stir fried. Healthiest habit in the kitchen: Using my donabe steamerįave condiments: FBJ chili crisp, yuzu kosho, Heinz ketchup, Zab’s hot sauceĮssential cookbooks: Dishoom cookbook, Ottolenghi’s books (‘Fly’ refers to the hole-in-the-wall restaurants that are so popular in Chengdu that they attract people like flies!) Ingredient that makes everything taste better: Chili Crisp!īest food memory: Eating at fly restaurants in Chengdu. Recipe staples always on hand: mapo tofu, fried rice In my kitchen you’ll find plenty of: salt, chili crisp and fish sauceįood philosophy in one sentence: The most important ingredient is the element of time Her Sichuan Chili Crisp became the best-selling hot sauce on Amazon just six months after launch.Īfter so much buzz (and a couple jars of Chili Crisp!), we knew we had to have Jing for our In the Kitchen series. Fly by Jing has since caught the attention of anyone and everyone interested in hot sauce with their well-sourced, additive free sauces and spices. ![]() It all started on Kickstarter - and became the highest-funded craft food project ever on the platform. Jing Gao is a chef, renowned expert on Chinese cuisine and has sold 1 million jars of sauce since she launched her culty Fly By Jing brand in 2018. Update: Jing just launched a healthyish line of frozen dumplings which we’re so excited to share! We had to keep the secret til launch, but we’ve been scarfing them down like mad! ![]()
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